Most women learn during their teen years that one of their personal "signatures" is an individualized color palette. Throughout their lives, they refer to it when selecting makeup, clothing and other personal accessories. Most men, lacking a tailored palette, do develop color preferences—just don't ask them to name commercial tones or to produce a handful of color chips! One rule of thumb: Many of our favorite colors are closely linked to the sports teams we follow.
Ha ha ha, um, what?